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Consumer

The consumer M&A sector is an exciting and innovative space driven by changing consumer demands. Our team has become trusted experts in supporting clients in areas such as disruption, e-commerce, and supply chain management.

Together with our strategic partner, D.A. Davidson & Co., we have built our reputation on the depth of our industry knowledge, the breadth of our capabilities and the tenacity of our senior professionals, who lead each client engagement. We bring considerable value to our clients through our senior relationships, expertise, and in-depth coverage of the whole consumer value chain across Europe and the US.

Our clients range from entrepreneurs to large multinationals and private equity houses.

Our areas of expertise include

Food and Beverage

MicroMobility

Juvenile

Active Lifestyle

Sport and Leisure

Retail

E-commerce

Contact us

Recent transactions

2022

Applus+ / K1 Katsastajat / A-Katsastus

MCF acted as financial adviser to Applus+ Group on the sale of K1 Katsastajat Oy, a Finnish vehicle inspection services provider, to A-Katsastus Group

2022

Algomin / Hasselfors Garden

MCF advised the owners of Algomin AB on the sale to Hasselfors Garden AB

2022

C.P. Hart / Wolseley UK

MCF acted as financial adviser to C.P. Hart, the UK’s leading premium bathroom supplier, on its sale to Wolseley UK, a leading plumbing, heating & cooling and infrastructure trade specialist merchant.

2022

VR Group / Arriva Sverige

MCF advised VR Group on the acquisition of Arriva Sverige, a leading Swedish bus and rail operator

2021

gpi green partners international / Evergreen Garden Care

MCF advised the shareholders of gpi green partners international GmbH & Co. KG, one of the leading manufacturers and distributors of high quality and ecologically sustainable fertilisers, limes, soil additives and lawn seeds serving hobby and leisure gardeners to UK-based and private equity-owned Evergreen Garden Care (UK) Ltd.

2021

Cykloteket

MCF advised the owners of Cykloteket, leading omnichannel bicycle retailer, in the sale of a majority stake to WeSports.

2021

Suomen Autokauppa Oy / Ilmarinen and Elo

MCF advised Suomen Autokauppa Oy and its shareholders on equity investments by Ilmarinen and Elo.

2021

JumpYard

MCF advised JumpYard, the fastest growing operator of premium trampoline parks in the Nordics, in raising growth equity from Cinder Invest AB.

2020

FSN Capital / Supertrade AB (Dragkrokskungen)

MCF advised FSN Capital and Rameder in the acquisition of Supertrade AB (Dragkrokskungen), a Swedish distributor and fitter of tow bars.

2020

Centro Hotel Group / Whitbread Plc

MCF advised Centro Hotel Group, a leading German hospitality group, on the sale of a portfolio of 15 hotels to Whitbread PLC, UK’s largest hospitality group.

2020

Björn Axén

MCF advised the owners of Björn Axén in a strategic review and ownership restructuring.

2020

EMZ Partners / Ankerkraut GmbH

MCF advised EMZ Partners on the investment in Ankerkraut, the #1 Challenger in the German spice market.

2020

Alma Media / Alma Talent Sweden

MCF advised Alma Media Corporation on the divestment of the Swedish media business Alma Talent to New Technology Media Group.

2008

Wedins / Euro Sko

MCF advised the owners in the sale of the business area Wedins, a Nordic retailer of shoes and accessories, to Euro Sko.

2017

Volati / Akademibokhandeln

MCF advised Volati in the acquisition of Akademibokhandeln, Sweden’s market leading book reseller with 108 stores and a strong e-commerce position through subsidiary Bokus, from Accent Equity.

2008

Upsolut Sports / Lagadere Sports

MCF advised the owners of Upsolut Sports AG, Germany’s frontrunner in the hosting and organisation of endurance sports events, to Lagardère Sports, part of Lagardère SCA, a leading sports rights and sports marketing business.

2010

Tenson / USG

MCF advised Norrwin Group on the sale of Tenson, a classic Swedish outdoor brand, to USG (Unlimited Sports Group).

2010

Sveico / Orthex

MCF advised Volati on the sale of Sveico, a supplier of kitchen utensils to retailers in the Nordic region, to Orthex.

2011

Solifer Polar

MCF advised the investment company owner on the sale of Solifer Polar, a leading manufacturer of caravans, to a syndicate of investors.

2019

Senger-Kraft GmbH und Co.KG / Max Schultz

MCF advised Senger-Kraft GmbH und Co.KG., a leading Mercedes-Benz dealership in Central Germany on the sale to Max Schultz, a German car dealership.

2019

Senger-Kraft Automobile GmbH / Autohaus Schade

MCF advised Senger-Kraft Automobile GmbH, a leading Mercedes-Benz dealership in Central Germany on the sale to Autohaus Schade, a German car dealership.

2019

Rameder / Koukkupaja Oy and Felox Finland Oy

MCF advised Rameder Anhängerkupplungen und Autoteile GmbH, the leading European online retailer for tow bars & wiring kits as well as carrier systems, in the acquisition of a majority stake in Koukkupaja Oy and Felox Finland Oy.

2019

Rameder / BilX Nordic AB

MCF advised Rameder Anhängerkupplungen und Autoteile GmbH, the leading European online retailer for tow bars & wiring kits as well as carrier systems, in the acquisition of a majority stake in BilX Nordic AB (operating under the brand Dragkrokslagret).

2006

Peine Gruppe / Steadfast

MCF advised the family owner of Peine Group, a leading German producer of menswear in the mid-market segment, on its sale by way of a MBO backed by Steadfast Capital.

2012

Östgöta camping / Solifer Polar

MCF advised the owners of Östgöta camping, a leading Swedish retailer and importer of caravans, on the sale to Solifer Polar.

2009

Neusser Pressehaus / Rheinische Post

MCF advised Gesellschaft für Buchdruckerei AG on the sale of its print media and printing business, Neusser Pressehaus GmbH, to Rheinische Post Verlagsgesellschaft mbH.

2007

Melka / BMB Group Limited

Keystone MCF advised EQT in the sale of Melka, a classic Swedish menswear brand, to BMB Group Limited.

2018

Match IQ / Constantin Medien

MCF advised the shareholders of Match IQ, a sports consulting agency focusing on organising training camps and test matches for renowned German and top international soccer clubs, on the sale of a majority stake to Constantin Medien, a German media group.

2007

Norrwin Group / Lundhags

Keystone MCF advised Norrwin Group on the buy of Lundhags, a Swedish outdoor clothing brand, from Lundhags.

2016

Lagardère Sports / Ironman

MCF advised Lagardère Sports on the sale of its sports endurance division by way of a share and asset deal to Ironman. Both are active in operating mass sport events.

2019

Intera Partners / Polarica Group

MCF provides financial advisory to Intera Partners in the divestment of Polarica Group, Europe’s leading supplier of wild food.

2019

Hyrox / infront Sports & Media

MCF advised HYROX, a unique indoor fitness competition designed for both amateurs and professional athletes, on receiving a strategic investment from infront Sports & Media, a Wanda Sports Group company.

2012

HSV

MCF successfully supported the Hamburger Sport-Verein e.V. in refinancing the liability side.

2012

HSV Jubiläumsanleihe

In addition to a restructuring of the liabilities of Hamburger Sport-Verein e.V., MCF advised on the successful placement of the HSV fan bond.

2014

Hööks / Accent Equity Funds

Keystone MCF advised Alipes on the buy of Hööks, a leading Nordic retail chain within equestrian sports products, from the owners Accent Equity Funds.

2017

Hikari Miso & Yeo Valley / Tideford Organic Foods

MCF advised Hikari Miso, the world’s third largest miso producer, and Yeo Valley, one of the UK’s largest producers of yoghurts, milk and other dairy products, on the recapitalisation of Tideford Organic Foods, a UK manufacturer of organic soups.

2015

Hikari Miso / Tideford Organic Foods

MCF advised Hikari Miso, the world’s third largest miso producer, on its investment into Tideford Organic Foods, a UK manufacturer of organic soups.

2016

Hikari Miso / R&R Tofu

MCF advised Hikari Miso, the world’s 3rd largest miso producer, on its investment into R&R Tofu Ltd, a UK manufacturer of organic tofu.

2016

Hikari Miso / Dragonfly Foods

MCF advised Hikari Miso, the world’s 3rd largest miso producer, on its acquisition of Dragonfly Foods, a UK manufacturer of organic tofu.

2009

Granit / Bergendahl & Son AB

Keystone MCF advised Duka on the sale of Granit, a Swedish retailer within storage and interior solutions, to Bergendahl & Son AB.

2016

Gold&Green Foods / Paulig Group

MCF advised the owners of Gold&Green Foods, a developer of innovative, ecological and healthy foods from oats and beans, on the sale of a majority ownership stake to Paulig Group, a Finland-based international food company.

2012

Tiimari / Gallerix

Keystone MCF advised Tiimari on the sale of Gallerix, a major retail chain offering design, art and interior design products, to private investors.

2019

FSN / Rameder

MCF advised FSN Capital Partners in the acquisition of Rameder Anhängerkupplungen und Autoteile GmbH, the leading European online retailer for tow bars & wiring kits as well as carrier systems.

2011

Finndomo / Pulsen

Keystone MCF advised Finndomo, a leading Swedish industrial small house manufacturer, on the sale to Pulsen.

2009

Aro-Yhtymä

MCF provided Aro-Yhtymä Oy, a Finnish family-owned group active in automotive import and retail, with financial advisory services related to its business expansion.

2011

Exotic Snacks / Credelity Capital

Keystone MCF advised Segulah on the sale of Exotic Snacks, Sweden's largest supplier of natural snacks to the general dealer industry, to Credelity Capital.

2014

Ergon Capital / Sausalitos

MCF advised Ergon Capital Partners III in the acquisition of Sausalitos Holding GmbH, a leading German leisure restaurant chain, from EQT and the Hirschberger family.

2009

Emotion / MBO

MCF advised on the successful MBO and acquisition of the business of G+J EMOTION Verlag GmbH, the publisher of the women's magazine EMOTION, by Inspiring Network GmbH & Co KG.

2018

Deutsche See / Parlevliet & van der Plas

MCF advised the shareholders of Deutsche See Group, Germany’s leading provider of fish and seafood for the German retail and gastronomy sectors, on the sale to Parlevliet & van der Plas (P&P). Based in the Netherlands, P&P is an international fishing and seafood group that also operates in the German market. 

Read more: Spiegel Online / Zeit / Handelsblatt / Welt

2014

Deutsche Beteiligungs AG / Egon Senger

MCF advised Deutsche Beteiligungs AG and one of its funds under management as well as the descendants of the founders on the sale of Dr. Vogler-Group, an authorised Mercedes Benz dealership, to Senger-Group.

2019

Convini / My Minute Meal GmbH

MCF advised Convini in the acquisition of My Minute Meal GmbH (“How I Like”), the German Food Tech start-up providing corporate clients with an intelligent catering system involving a smart refrigerator, an online payment and restocking system as well as corresponding services.

2007

Capvis / De Sede

MCF advised Capvis Equity Partners on the acquisition of De Sede AG, a leading manufacturer of premium quality upholstery and seating furniture.

2019

Bridgepoint / A-Katsastus Group

MCF advised Bridgepoint on the sale of A-Katsastus Group to MB Funds. A-Katsastus Group offers damage inspection and collision repair services as well as statutory vehicle inspections, registrations and driver examination services.

2014

Berendsohn / Lynka

MCF advised Berendsohn AG, a supplier of promotional and branded products, in the acquisition of Lynka Sp. Z o.o. from Hanseatic Finance Finland Oy and Arco Capital Corporation, Puerto Rico. Lynka is a leading Polish supplier and embroiderer of promotional apparel and branded clothing.

2009

beautywater / Hassia Mineralquellen

MCF advised beautywater AG, a producer of functional and flavoured mineral water, in its successful fundraising with expansion capital invested from Hassia Mineralquellen Bad Vilbel GmbH & Co. KG, which is part of Hassia Group.

2004

Amango / Burda Holding

MCF advised Amango pure Entertainment GmbH & Co. KG, a Hamburg based online DVD rental business, on a placement of new shares with Burda Holding International GmbH.

2020

Alma Media Corporation / Sanoma Media Finland

MCF advised Alma Media, a leading European media company focusing on digital services and publishing, in sale of its regional news media business and printing operations to Sanoma Media Finland.