{"id":12391,"date":"2025-06-30T08:55:33","date_gmt":"2025-06-30T06:55:33","guid":{"rendered":"https:\/\/www.mcfcorpfin.com\/?p=12391"},"modified":"2026-03-24T15:26:10","modified_gmt":"2026-03-24T14:26:10","slug":"mcf-advised-visit-group-in-the-acquisition-of-godo","status":"publish","type":"post","link":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/","title":{"rendered":"MCF acted as Financial Advisor to Visit Group in the acquisition of GODO"},"content":{"rendered":"<p><em>&#8222;GODO is a fantastic addition to the Visit Group family,\u201d<\/em> said Richard Wiegmann, CEO of Visit Group. <em>\u201c They share our vision, our values, and our commitment to driving growth and innovation for our customers. Together, we will strengthen our offering, expand into new markets, and continue to deliver best-in-class solutions for the industry.\u201d<\/em><\/p>\n<p>An interesting element of GODO\u2019s contribution is Travia. Travia plays a crucial role in connecting suppliers with travel agencies and tour operators in real time, helping clients optimise occupancy, streamline contracting, and reduce manual work. By integrating Travia into the Visit Group ecosystem, we unlock enhanced distribution capabilities and deliver increased value for our customers through more automated, scalable, and profitable sales channels.<\/p>\n<p><em>\u201cWe are delighted to become part of Visit Group,\u201d<\/em> said Sveinn P\u00e1lsson, Co-Founder of GODO. <em>\u201cThey share our customer-centric vision, and our products complement Visit\u2019s offering superbly. This will accelerate our growth in the Nordics and increase the depth of solutions to our existing clients. Together, we can continue to elevate the guest experience while enabling our customers to boost revenue and operational efficiency.\u201d<\/em><\/p>\n<h2>The Target<\/h2>\n<p><a href=\"https:\/\/www.godo.is\/\" target=\"_blank\" rel=\"noopener\">GODO<\/a>, founded in Iceland in 2012, is a leading hospitality SaaS provider, delivering comprehensive software solutions for hotels, vacation rentals, and travel agencies. Serving over 2,000 properties across 20 countries, GODO helps streamline operations, drive direct bookings, and enhance guest experiences.<\/p>\n<h2>About Visit Group<\/h2>\n<p><a href=\"https:\/\/www.visitgroup.com\/\" target=\"_blank\" rel=\"noopener\">Visit Group<\/a> is redefining how the hospitality and experience industry sells, operates, and delivers unforgettable guest experiences. As the Nordic leading platform for mission-critical and commerce solutions, the Group empowers hotels, attractions, theme parks, resorts, ferry operators and beyond to streamline operations, boost revenue, and connect entire destinations. With over 25 years of expertise, Visit Group\u2019s fully integrated ecosystem, from ticketing and online booking to packaging and distribution, makes it easier than ever to enable visits. Visit Group is backed by PSG Equity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;GODO is a fantastic addition to the Visit Group family,\u201d said Richard Wiegmann, CEO of Visit Group. \u201c They share our vision, our values, and our commitment to driving growth and innovation for our customers. Together, we will strengthen our offering, expand into new markets, and continue to deliver best-in-class solutions for the industry.\u201d An [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-12391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transactions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MCF acted as Financial Advisor to Visit Group in the acquisition of GODO | MCF Corporate Finance<\/title>\n<meta name=\"description\" content=\"Discover how MCF acted as Financial Advisor to Visit Group, facilitating the acquisition of GODO to boost innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mcfcorpfin.com\/de\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MCF acted as Financial Advisor to Visit Group in the acquisition of GODO\" \/>\n<meta property=\"og:description\" content=\"Discover how MCF acted as Financial Advisor to Visit Group, facilitating the acquisition of GODO to boost innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/\" \/>\n<meta property=\"og:site_name\" content=\"MCF Corporate Finance\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T06:55:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T14:26:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/6722ffe895b89fcd4c2c8a1a_image-23.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1906\" \/>\n\t<meta property=\"og:image:height\" content=\"1264\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Elaine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elaine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/\"},\"author\":{\"name\":\"Elaine\",\"@id\":\"https:\/\/www.mcfcorpfin.com\/de\/#\/schema\/person\/df01335479affe06ee9258de9a312f6e\"},\"headline\":\"MCF acted as Financial Advisor to Visit Group in the acquisition of GODO\",\"datePublished\":\"2025-06-30T06:55:33+00:00\",\"dateModified\":\"2026-03-24T14:26:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/\"},\"wordCount\":322,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mcfcorpfin.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/6722ffe895b89fcd4c2c8a1a_image-23.webp\",\"articleSection\":[\"Transactions\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/\",\"url\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/\",\"name\":\"MCF acted as Financial Advisor to Visit Group in the acquisition of GODO | MCF Corporate Finance\",\"isPartOf\":{\"@id\":\"https:\/\/www.mcfcorpfin.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/6722ffe895b89fcd4c2c8a1a_image-23.webp\",\"datePublished\":\"2025-06-30T06:55:33+00:00\",\"dateModified\":\"2026-03-24T14:26:10+00:00\",\"description\":\"Discover how MCF acted as Financial Advisor to Visit Group, facilitating the acquisition of GODO to boost innovation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#primaryimage\",\"url\":\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/6722ffe895b89fcd4c2c8a1a_image-23.webp\",\"contentUrl\":\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/6722ffe895b89fcd4c2c8a1a_image-23.webp\",\"width\":1906,\"height\":1264},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mcfcorpfin.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.mcfcorpfin.com\/de\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MCF acted as Financial Advisor to Visit Group in the acquisition of GODO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mcfcorpfin.com\/de\/#website\",\"url\":\"https:\/\/www.mcfcorpfin.com\/de\/\",\"name\":\"MCF Corporate Finance\",\"description\":\"Strategic M&amp;A and Debt Advisory tailored to your  company\u2019s journey\",\"publisher\":{\"@id\":\"https:\/\/www.mcfcorpfin.com\/de\/#organization\"},\"alternateName\":\"MCF\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mcfcorpfin.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mcfcorpfin.com\/de\/#organization\",\"name\":\"MCF Corporate Finance\",\"url\":\"https:\/\/www.mcfcorpfin.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.mcfcorpfin.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/favicon.svg\",\"contentUrl\":\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/favicon.svg\",\"width\":1,\"height\":1,\"caption\":\"MCF Corporate Finance\"},\"image\":{\"@id\":\"https:\/\/www.mcfcorpfin.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/mcf-corporate-finance\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mcfcorpfin.com\/de\/#\/schema\/person\/df01335479affe06ee9258de9a312f6e\",\"name\":\"Elaine\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MCF acted as Financial Advisor to Visit Group in the acquisition of GODO | MCF Corporate Finance","description":"Discover how MCF acted as Financial Advisor to Visit Group, facilitating the acquisition of GODO to boost innovation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mcfcorpfin.com\/de\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/","og_locale":"de_DE","og_type":"article","og_title":"MCF acted as Financial Advisor to Visit Group in the acquisition of GODO","og_description":"Discover how MCF acted as Financial Advisor to Visit Group, facilitating the acquisition of GODO to boost innovation.","og_url":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/","og_site_name":"MCF Corporate Finance","article_published_time":"2025-06-30T06:55:33+00:00","article_modified_time":"2026-03-24T14:26:10+00:00","og_image":[{"width":1906,"height":1264,"url":"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/6722ffe895b89fcd4c2c8a1a_image-23.webp","type":"image\/webp"}],"author":"Elaine","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Elaine","Gesch\u00e4tzte Lesezeit":"2 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#article","isPartOf":{"@id":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/"},"author":{"name":"Elaine","@id":"https:\/\/www.mcfcorpfin.com\/de\/#\/schema\/person\/df01335479affe06ee9258de9a312f6e"},"headline":"MCF acted as Financial Advisor to Visit Group in the acquisition of GODO","datePublished":"2025-06-30T06:55:33+00:00","dateModified":"2026-03-24T14:26:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/"},"wordCount":322,"commentCount":0,"publisher":{"@id":"https:\/\/www.mcfcorpfin.com\/de\/#organization"},"image":{"@id":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/6722ffe895b89fcd4c2c8a1a_image-23.webp","articleSection":["Transactions"],"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/","url":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/","name":"MCF acted as Financial Advisor to Visit Group in the acquisition of GODO | MCF Corporate Finance","isPartOf":{"@id":"https:\/\/www.mcfcorpfin.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#primaryimage"},"image":{"@id":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/6722ffe895b89fcd4c2c8a1a_image-23.webp","datePublished":"2025-06-30T06:55:33+00:00","dateModified":"2026-03-24T14:26:10+00:00","description":"Discover how MCF acted as Financial Advisor to Visit Group, facilitating the acquisition of GODO to boost innovation.","breadcrumb":{"@id":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#primaryimage","url":"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/6722ffe895b89fcd4c2c8a1a_image-23.webp","contentUrl":"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/6722ffe895b89fcd4c2c8a1a_image-23.webp","width":1906,"height":1264},{"@type":"BreadcrumbList","@id":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advised-visit-group-in-the-acquisition-of-godo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mcfcorpfin.com\/de\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.mcfcorpfin.com\/de\/news\/"},{"@type":"ListItem","position":3,"name":"MCF acted as Financial Advisor to Visit Group in the acquisition of GODO"}]},{"@type":"WebSite","@id":"https:\/\/www.mcfcorpfin.com\/de\/#website","url":"https:\/\/www.mcfcorpfin.com\/de\/","name":"MCF Corporate Finance","description":"Strategic M&amp;A and Debt Advisory tailored to your  company\u2019s journey","publisher":{"@id":"https:\/\/www.mcfcorpfin.com\/de\/#organization"},"alternateName":"MCF","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mcfcorpfin.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.mcfcorpfin.com\/de\/#organization","name":"MCF Corporate Finance","url":"https:\/\/www.mcfcorpfin.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.mcfcorpfin.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/favicon.svg","contentUrl":"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/favicon.svg","width":1,"height":1,"caption":"MCF Corporate Finance"},"image":{"@id":"https:\/\/www.mcfcorpfin.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/mcf-corporate-finance\/"]},{"@type":"Person","@id":"https:\/\/www.mcfcorpfin.com\/de\/#\/schema\/person\/df01335479affe06ee9258de9a312f6e","name":"Elaine"}]}},"_links":{"self":[{"href":"https:\/\/www.mcfcorpfin.com\/de\/wp-json\/wp\/v2\/posts\/12391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mcfcorpfin.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mcfcorpfin.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mcfcorpfin.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mcfcorpfin.com\/de\/wp-json\/wp\/v2\/comments?post=12391"}],"version-history":[{"count":0,"href":"https:\/\/www.mcfcorpfin.com\/de\/wp-json\/wp\/v2\/posts\/12391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mcfcorpfin.com\/de\/wp-json\/wp\/v2\/media\/12409"}],"wp:attachment":[{"href":"https:\/\/www.mcfcorpfin.com\/de\/wp-json\/wp\/v2\/media?parent=12391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mcfcorpfin.com\/de\/wp-json\/wp\/v2\/categories?post=12391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mcfcorpfin.com\/de\/wp-json\/wp\/v2\/tags?post=12391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}