{"id":8562,"date":"2024-01-23T15:26:09","date_gmt":"2024-01-23T14:26:09","guid":{"rendered":"https:\/\/www.mcfcorpfin.com\/?p=8562"},"modified":"2026-02-05T15:54:28","modified_gmt":"2026-02-05T14:54:28","slug":"mcf-financial-adviser-to-visit-group-as-psg-equity-becomes-the-new-majority-owner","status":"publish","type":"post","link":"https:\/\/www.mcfcorpfin.com\/news\/mcf-corporate-finance-has-acted-as-exclusive-financial-adviser-to-visit-group-as-psg-equity-becomes-the-new-majority-owner\/","title":{"rendered":"MCF acted as exclusive financial adviser to Visit Group as PSG Equity becomes the new majority owner"},"content":{"rendered":"<h3><strong>The Deal<\/strong><\/h3>\n<p>The transaction sees PSG Equity enter as the majority owner. The new partnership aligns with Visit Group\u2019s vision to become a leader in the European travel and hospitality technology space, giving the Group significant firepower to help accelerate its ambitious growth agenda. This includes a step up in inorganic growth following the Group\u2019s 2022 acquisitions of Visbook and Olery, which added PMS and reputation management capabilities to its ecosystem.<\/p>\n<p>\u201cWe are grateful for the successful partnership with the whole Visit Group team and very pleased with the results of this remarkable growth journey. MCF has brought its high commitment, expertise and long-term approach to the table, efficiently guiding Visit Group in ultimately identifying its new growth partner\u201d, says Filip Lidman, Investment Professional at Standout Capital.<\/p>\n<p>This transaction is a continuation of MCF Corporate Finance\u2019s partnership with Visit Group, having previously acted as a buy-side adviser to the Company.<\/p>\n<h3><strong>About Visit Group<\/strong><\/h3>\n<p>Visit Group is the Nordic market leader within hospitality and travel technology, providing collaborative software to in-destination experience vendors, including lodgings, day tours and attractions, mountain resorts, ferry operators, amusement parks and activity vendors. Today, the Company boasts more than 2,200 customers in over 25 countries. Visit Group\u2019s multiple software solutions create a unique ecosystem that helps hospitality and travel providers package, sell, and deliver excellent experiences.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Deal The transaction sees PSG Equity enter as the majority owner. The new partnership aligns with Visit Group\u2019s vision to become a leader in the European travel and hospitality technology space, giving the Group significant firepower to help accelerate its ambitious growth agenda. This includes a step up in inorganic growth following the Group\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[113],"class_list":["post-8562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transactions","tag-technology-ma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MCF acted as exclusive financial adviser to Visit Group as PSG Equity becomes the new majority owner | MCF Corporate Finance<\/title>\n<meta name=\"description\" content=\"Technology M&amp;A: MCF Corporate Finance has acted as exclusive financial adviser to Visit Group as PSG Equity becomes the new majority owner\" \/>\n<meta name=\"robots\" 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