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28 Jun 2022

MCF acts as Financial Adviser to the owners of Vinga on the sale to Xindao

Vinga of Sweden AB ("Vinga"), a leading supplier of quality interior and lifestyle products, has been sold to Xindao B.V. ("Xindao"), a portfolio company of Rivean Capital. The acquisition strengthens Xindao's position as the leading European provider of sustainable business gifts.

In this transaction, MCF supported Vinga's existing owners in finding the right partner for the company’s next growth phase. The deal leverages the team's business services and consumer expertise and adds to MCF's strong track record of supporting entrepreneur-led companies.

"I am very happy with Xindao as a new partner, where during several touchpoints over the past months, I've found the unique cultures of both companies to be very much aligned, with Vinga being able to leverage Xindao's sustainability leadership, its broad and attractive product portfolio, as well as its deep existing sales channels across Europe. MCF's expertise, experience and commitment throughout the process have been invaluable to finding the right partner and making the deal happen."

Calle Dahlin

Co-founder and CEO of Vinga

The Deal

Xindao is the leading European provider of sustainable business gifts. With the acquisition of Vinga, Xindao enlarges its product portfolio and benefits from Vinga’s extensive experience in gift cards. The two companies are characterised by an entrepreneurial culture, and joining forces allows them to accelerate their customer-first strategies with sustainability as the key enabler for future growth.

The Target

Founded in 2005, Vinga is a Swedish-based supplier of quality interior and lifestyle products with a strong market position in the business gifts and gift cards segment. The company’s vision has always been ‘Creating Memories’ for generations to come and offers a well-curated product portfolio of high-end business gifts, serving a customer base of over 280 resellers. In addition to being a preferred partner among resellers, Vinga has direct contact with end customers through its growing D2C channel.

Disclaimer

The completion of the acquisition is estimated to take place end of June 2022.

About Vinga of Sweden AB

Vinga was founded in 2005 and is headquartered in Borås, Sweden, where the company has grown to 48 employees. Vinga offers a well-curated portfolio of quality interior and lifestyle products and is the largest Swedish provider of gift cards and high-end business gifts. In addition to serving a customer base of over 280 resellers, Vinga has direct contact with end customers through their growing D2C channel.

About Xindao B.V.

Xindao is a leading European provider of sustainable business gifts, serving over 4,500 B2B distributors. The company is known for its focus on premium, sustainable and functional gifts and sells both in-house designed and branded products and well-known brands. Headquartered in Rijswijk, the Netherlands, Xindao markets its products through a network of sales entities globally, with a focus on the European market.

Xindao was acquired by Rivean Capital, a Netherlands-based private equity firm, in 2019.