+49 40 39803 0

hamburg@mcfcorpfin.com

+358 9 6227 1890

helsinki@mcfcorpfin.com

+44 20 7968 2760

london@mcfcorpfin.com

+46 8 545 680 80

stockholm@mcfcorpfin.com
4 Oct 2021

MCF advises the owners of Match2One on the sale to Media and Games Invest SE

Match2One, a Swedish software company that has developed a multi-layered AI-powered demand side platform (DSP) for programmatic advertising, has been sold to Media and Games Invest SE.  

In this transaction, MCF acted as adviser to the owners of Match2One, leveraging its expertise in facilitating and executing bilateral transactions as well as in enabling a long-term relationship between the two parties. The transaction adds to MCF’s strong track-record of delivering lasting value to our clients in a rapidly evolving landscape. 

“This transaction unlocks great synergies and allows us to realise the full scalability of the platform. We are very much looking forward to becoming part of MGI and their rapid growth in the ad-tech industry gaining access to a global market space.  MCF has been a trusted partner to us throughout this process, having provided tireless and valuable support from start to finish. The full MCF team has done an excellent job always providing honest and knowledgeable advice.” 

Mikael Kreuger

Co-founder and CEO of Match2One

The Deal

Since founding in 2015, Match2One has had a mission to empower modern marketing teams in mid-tier firms through leading programmatic advertising capabilities. Match2One has developed a multi-layered AI-powered demand side platform (DSP) for programmatic advertising, ensuring optimal campaign efficiency. The proprietary technology is built and designed with international scalability in mind, enabling Match2One to become a one-stop programmatic advertising partner. The owners of Match2One mandated MCF to advise in the sales process in which the company was sold to Media and Games Invest SE (“MGI”). With MGI, Match2One will gain a strong partner with technological expertise and an international footprint to further accelerate growth and internationalisation. 

About Match2One

Match2One is a Swedish software company that has developed a self-service programmatic advertising demand side platform (DSP) that unlocks the power of AI-optimised media buying to the untapped mid-market segment. The platform has been designed with scalability in mind, linking advertisers to consumers, via its own proprietary technology, globally. The Stockholm-based company was founded in 2015 and employs a specialised team of c. 25 employees led by co-founder and CEO Mikael Kreuger. 

Client Statement

Mikael Kreuger, co-founder and CEO of Match2One, says: “This transaction unlocks great synergies and allows us to realise the full scalability of the platform. We are very much looking forward to becoming part of MGI and their rapid growth in the ad-tech industry gaining access to a global market space. 

MCF has been a trusted partner to us throughout this process, having provided tireless and valuable support from start to finish. The full MCF team has done an excellent job always providing honest and knowledgeable advice.”  

About Sellers 

The shareholders of Match2One comprise the founders of the company as well as a group of c. 25 individual Swedish private investors.

About Media and Games Invest plc 

Media and Games Invest SE (“MGI”) is a digital integrated games and media company with main operational presence in Europe and North America. The company combines organic growth with value-generating synergetic acquisitions, demonstrating continuous strong, profitable growth with a revenue CAGR of 76% since 2018. Next to strong organic growth, the MGI Group has successfully acquired more than 30 companies and assets in the past 6 years. The company’s shares are listed on Nasdaq First North Premier Growth Market in Stockholm and the Scale segment of the Frankfurt Stock Exchange.