Rameder Group (“Rameder”), a portfolio company of FSN Capital (“FSN”) and leading European distributor of tow bars, wiring kits and carrier systems, has acquired Supertrade AB (“Dragkrokskungen”), a leading Swedish distributor and fitter of tow bars. The transaction marks MCF’s fourth consecutive engagement for Rameder and FSN, as well as Rameder’s third add-on acquisition in the Scandinavian market since 2018.
MCF supports FSN Capital and Rameder on the acquisition of Dragkrokskungen
The transaction marks MCF’s fourth consecutive engagement for Rameder and FSN, as well as Rameder’s third add-on acquisition in the Scandinavian market since 2018.
Founded in 1996 and headquartered in Thuringia, Germany, Rameder is Europe’s largest omni-channel aftermarket distributor of tow bars and wiring kits, and Germany’s largest aftermarket-installer of tow bar systems. The company ships around 400,000 tow bars per year in Europe and currently has more than 350 employees across six countries.
Rameder has been active in the Swedish market since 2015, serving clients through its local Swedish online marketplace. In 2019, Rameder increased its market share in Sweden through the acquisition of BilX Nordic AB and its operating brand Dragkrokslagret. Together with the now announced acquisition of Dragkrokskungen, Rameder will continue to expand its service and installation offering of tow bars in one of its core markets, as well as strengthen its Scandinavian presence.
Dragkrokskungen was founded in 2010 and is a supplier of tow bars and tow bar installation services. The company is headquartered in Halmstad, Sweden and offers over 4,000 types of tow bars for 44 different car brands. Dragkrokskungen delivers tow bars directly to their customers throughout Sweden and offers installation services, either at home or in partner workshops, in Central and Southern Sweden.
About FSN Capital
Established in 1999, FSN Capital is one the most active private equity investors in Northern Europe with over EUR 2bn under management and 16 active investments. FSN focuses on majority positions in mid-market companies with enterprise values ranging from EUR 50m to EUR 300m, operating within the Consumer & Retail, Industrial, Business Services and Digital sectors. Supported by a range of leading Nordic and international institutions the FSN Capital Funds follow a responsible and long-term investment approach.
MCF deal team