{"id":10458,"date":"2024-02-23T14:54:19","date_gmt":"2024-02-23T13:54:19","guid":{"rendered":"https:\/\/www.mcfcorpfin.com\/?p=10458"},"modified":"2026-02-05T15:54:31","modified_gmt":"2026-02-05T14:54:31","slug":"consumer-ma-outdoor-active-winter-edition","status":"publish","type":"post","link":"https:\/\/www.mcfcorpfin.com\/news\/test-consumer-ma-outdoor-active-winter-edition\/","title":{"rendered":"Consumer M&#038;A: Active &#038; Outdoor \u2013 Q1 2024"},"content":{"rendered":"<h2>Consumer M&amp;A<\/h2>\n<p>The market has picked up pace, presenting a more active outlook than the previous year. The resurgence of optimism is primarily driven by:<\/p>\n<ul>\n<li>The renewed willingness of creditors to lend to consumer product companies, as fears of a recession have significantly diminished.<\/li>\n<li>The prevailing sentiment is that Federal Reserve rates have peaked and are expected to start decreasing within the year.<\/li>\n<li>Private Equity firms are anticipated to become more active buyers and are likely to bring a number of their portfolio companies to the market.<\/li>\n<\/ul>\n<p>Moreover, we predict that strategic buyers will again pursue growth through acquisitions. A key trend across the industry for 2024 is the universal desire to avoid overstocking; instead, there&#8217;s a preference to manage inventory levels closely. This approach is complicating financial projections more than usual.<\/p>\n<h3>The latest guidance by consumer sector:<\/h3>\n<h4>Soft Goods:<\/h4>\n<p>The overall sentiment for 2024 remains mixed, with companies emphasizing inventory management and adaptability to meet changing consumer demands. After stabilizing the post-pandemic inventory surplus, businesses are pivoting towards growth, guided by sustainability and regulatory shifts.<\/p>\n<p>Key highlights include:<\/p>\n<ul>\n<li>The inventory surplus from the pandemic era has stabilized, allowing for strategic restructuring towards growth.<\/li>\n<li>Many companies are introducing new, sustainable products to adapt to the evolving regulatory environment.<\/li>\n<li>Following major cost-saving initiatives, like Nike&#8217;s plan to reduce costs by $2 billion over three years, the focus is shifting towards enhancing revenue through innovative pricing and promotions in 2024.<\/li>\n<li>The long-term outlook is optimistic, anticipating accelerated growth as consumer buying habits and inventory levels normalize.<\/li>\n<\/ul>\n<h4><strong>Hard Goods:<\/strong><\/h4>\n<p>The Hard Goods sector shows a positive outlook, particularly spotlighting the Golf Equipment subsector for its standout performance. Topgolf Callaway leads the way with remarkable third-quarter results and forecasts for unprecedented sales.<\/p>\n<p>However, challenges such as higher interest rates and factors affecting short-term consumer spending on durable goods call for cautious procurement strategies.<\/p>\n<p>Key highlights include:<\/p>\n<ul>\n<li>The Golf Equipment subsector shines, with Topgolf Callaway setting an example through strong third-quarter outcomes and sales forecasts.<\/li>\n<li>Despite the optimism, channel partners are advised to adopt prudent procurement tactics due to economic pressures impacting consumer purchases.<\/li>\n<li>A significant strategic move is GoPro&#8217;s acquisition of Forcite Helmet Systems, showcasing a commitment to technological integration in products, indicating a trend towards innovation-driven growth in 2024.<\/li>\n<\/ul>\n<h4><strong>Fitness &amp; Recovery:<\/strong><\/h4>\n<p>The Fitness\/Recovery sector is entering 2024 on a wave of optimism, with the Commercial and Strength categories poised for growth.<\/p>\n<p>Peloton&#8217;s groundbreaking partnership with TikTok symbolizes the innovative strategies companies are employing to expand their market presence. This collaboration, merging culture with creativity, sets the stage for a new era of fitness content.<\/p>\n<p>Key highlights include:<\/p>\n<ul>\n<li>Anticipated growth in the Commercial and Strength categories reflects a positive outlook for the sector.<\/li>\n<li>Peloton and TikTok&#8217;s partnership highlights a trend towards creative solutions for market expansion, aiming to inspire a new wave of fitness enthusiasts and content creators.<\/li>\n<li>The success of rightsizing strategies, like those of Planet Fitness under its &#8221;New Growth Model,&#8221; demonstrates the potential for reduced capital requirements and enhanced performance.<\/li>\n<li>Companies that effectively adapt to the shifting macroeconomic landscape and evolving consumer preferences are well-positioned for success in 2024.<\/li>\n<\/ul>\n<h4><strong>Sporting Goods Retailers:<\/strong><\/h4>\n<p>The 2024 market outlook for Sporting Goods Retailers presents a varied picture, reflecting the sector&#8217;s adaptation to ongoing macroeconomic uncertainties.<\/p>\n<p>Companies such as Big 5 are adjusting their forecasts to reflect these challenges. However, there&#8217;s a silver lining as conditions like inflation pressures begin to subside and inventory hurdles are navigated.<\/p>\n<p>Key highlights include:<\/p>\n<ul>\n<li>Mixed Market Outlook: The sector faces a blend of optimism and caution due to macroeconomic hurdles, with some businesses, including Big 5, revising their financial outlooks downward.<\/li>\n<li>Shifting Consumer Preferences: As inflation pressures recede, consumer sentiment is expected to improve. This shift will likely lead consumers to prioritize durability and longevity in their purchases, benefiting retailers offering high-quality, functional products.<\/li>\n<li>Inventory Management: Retailers continue to approach inventory management with caution, drawing lessons from the pandemic&#8217;s excess inventory challenges to avoid similar pitfalls.<\/li>\n<\/ul>\n<h2>Sportswear Market Outlook<\/h2>\n<h4>Global Sportswear Market Size*\u00a0(USBBN)<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10542 size-full\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Global-Sportswear-Market-Size.jpg\" alt=\"\" width=\"803\" height=\"488\" \/><\/p>\n<h3>Market Trends<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10540 size-full\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Market-Trends-Image-1.jpg\" alt=\"Market Trends\" width=\"792\" height=\"442\" \/><\/p>\n<p><em>Notes: *) Retail sales prices<\/em><br \/>\n<em>Source: McKinsey Sporting goods 2024 report<\/em><\/p>\n<h2>Consumer Quarterly Middle Market M&amp;A Volume<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10545\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Consumer-Q-Middle-Market-MA-Volume.jpg\" alt=\"Chart showing the Consumer Middle Market M&amp;A Volume\" width=\"800\" height=\"420\" \/><\/p>\n<h2>Active &amp; Outdoor Quarterly Middle Market M&amp;A Volume<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10547\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Consumer-Outdoor-and-Active-MA-Volume.jpg\" alt=\"Chart showing the Consumer Outdoor and Active M&amp;A Volumes\" width=\"777\" height=\"423\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The full report including public company valuations and our latest transaction, Headrush, can be found here: <a href=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Active-and-Outdoor-Winter-update-2024.pdf\">full report PDF.<\/a><\/p>\n<h3>Get in Touch<\/h3>\n<p>To speak to use regarding plans for capital, acquisitions, or succession, please contact one of our investment bankers. You can find more information on our Consumer M&amp;A services and team <a href=\"https:\/\/www.mcfcorpfin.com\/sectors\/consumer\/\">here<\/a>.<\/p>\n<h3><strong>Related Consumer Insights<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><strong><a href=\"https:\/\/www.mcfcorpfin.com\/news\/outdoor-active-lifestyle-industry-update-spring-2023\/\">Consumer M&amp;A: Outdoor &amp; Active Lifestyle \u2013 Spring 2023<\/a><\/strong><\/p>\n<p><strong>\u00a0<\/strong><strong><a href=\"https:\/\/www.mcfcorpfin.com\/news\/food-beverage-agriculture-industry-update-spring-2023\/\">Consumer M&amp;A: Food, Beverage &amp; Agriculture \u2013 Spring 2023<\/a><\/strong><\/p>\n<p><strong>\u00a0<\/strong><strong><a href=\"https:\/\/www.mcfcorpfin.com\/news\/consumer-products-industry-update-spring-2023\/\">Consumer M&amp;A: Products \u2013 Spring 2023<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer M&amp;A The market has picked up pace, presenting a more active outlook than the previous year. The resurgence of optimism is primarily driven by: The renewed willingness of creditors to lend to consumer product companies, as fears of a recession have significantly diminished. The prevailing sentiment is that Federal Reserve rates have peaked and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[71,13,72],"class_list":["post-10458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-active-and-outdoor","tag-consumer","tag-consumer-ma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Consumer M&amp;A: Active &amp; Outdoor \u2013 Q1 2024 | MCF Corporate Finance<\/title>\n<meta name=\"description\" content=\"In our latest Consumer M&amp;A report, we explore the Outdoor and Active sector reviewing market trends and look at public company metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mcfcorpfin.com\/sv\/news\/test-consumer-ma-outdoor-active-winter-edition\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer M&amp;A: Active &amp; 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