{"id":11086,"date":"2024-08-29T14:00:23","date_gmt":"2024-08-29T12:00:23","guid":{"rendered":"https:\/\/www.mcfcorpfin.com\/?p=11086"},"modified":"2026-02-05T15:54:47","modified_gmt":"2026-02-05T14:54:47","slug":"smb-saas-insights","status":"publish","type":"post","link":"https:\/\/www.mcfcorpfin.com\/news\/smb-saas-insights\/","title":{"rendered":"Technology M&#038;A: SMB SaaS Insights"},"content":{"rendered":"<h3>Key M&amp;A Drivers in the SMB SaaS sector<\/h3>\n<p><strong>Localisation<\/strong><\/p>\n<ul>\n<li>Solutions tend to fit local market and regional needs. This leads to a natural barrier to entry for new entrants<\/li>\n<li>The result is M&amp;A is often the best approach to grow in new markets, increasing demand for local market leaders<\/li>\n<\/ul>\n<p><strong>Verticalization<\/strong><\/p>\n<ul>\n<li>Sector specialists and point solutions tend to win out vs. generalists tailoring solutions to satisfy multiple verticals<\/li>\n<li>This leads to increased demand for end market focused providers who can best serve specific sector demands<\/li>\n<\/ul>\n<p><strong>Value Chain<\/strong><\/p>\n<ul>\n<li>Control across delivery of the customer journey enhances customer experience, loyalty and relationships<\/li>\n<li>Deeper relationships can deliver an enhanced share of wallet via service integrations and cross-sell opportunities<\/li>\n<\/ul>\n<h3>Key Market Dynamics<\/h3>\n<p><strong>Cloud<\/strong><\/p>\n<ul>\n<li>Cloud adoption is particularly strong in hospitality and gastronomy, where a need exists to manage reservations, inventory, and staffing across multiple sites<\/li>\n<li>Mobile led flexible solutions tend to be in high demand<\/li>\n<\/ul>\n<p><strong>Integration<\/strong><\/p>\n<ul>\n<li>A growing demand for interoperable platform solutions that integrate across existing CRM, accounting, payments and marketing software<\/li>\n<li>Interoperability facilitates a holistic view of business KPIs<\/li>\n<\/ul>\n<p><strong>CX and AI<\/strong><\/p>\n<ul>\n<li>High demand for customer experience solutions with bespoke engagement, loyalty, and automated marketing<\/li>\n<li>Demand for AI to enhance service levels and operational efficiencies through automation and predictive analytics<\/li>\n<\/ul>\n<h3>Valuation and Performance \u2013 Listed SMB SaaS<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11087\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Picture1.png\" alt=\"Valuation and Performance \u2013 Listed SMB SaaS \" width=\"1141\" height=\"137\" \/><\/p>\n<p>Source: S&amp;P Capital IQ as at 09-Aug-24<\/p>\n<h3>Case Study: MCF advised Shore on the sale to group.one, a portfolio company of Cinven and OTPP<\/h3>\n<p><a href=\"https:\/\/www.shore.com\/en\/all-in-one\">Shore<\/a>, an end-to-end SMB software solution provider in the DACH region, has been acquired by group.one, a portfolio company of <a href=\"https:\/\/www.cinven.com\/\">Cinven<\/a> and the Ontario Teachers&#8217; Pension Plan (OTPP).<\/p>\n<p>Shore, serving over 10,000 customers in the DACH region, offers a suite of cloud-based tools including POS systems, 24\/7 appointment scheduling, customer relationship management, and digital marketing services to streamline operations for local service providers across various verticals.<\/p>\n<p>This strategic acquisition aligns with group.one\u2019s customer demands, introducing online appointment booking, customer communication, and Point-of-Sale payments\u2014attractive adjacencies representing significant double-digit revenue growth over the coming years.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11107 alignleft\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Shore.png\" alt=\"Tombstone showing MCF advised Shore on the sale to group.one, a portfolio company of Cinven and OTPP, a SMB SaaS transaction\" width=\"273\" height=\"371\" \/><\/p>\n<p><strong>Transaction Highlights<\/strong><\/p>\n<ul>\n<li>The deal represents a strategic expansion for group.one, integrating Shore\u2019s online appointment-making and Point-of-Sale solutions into its platform, enhancing existing offerings for brands like one.com, Hostnet, and checkdomain.<\/li>\n<li>The transaction adds to the <a href=\"https:\/\/www.mcfcorpfin.com\/sectors\/technology\/\">Technology team\u2019s<\/a> recent record in SMB SaaS software and the value added by <a href=\"https:\/\/www.mcfcorpfin.com\/about-mcf\/u-s-partnership\/\">D.A. Davidson MCF International\u2019s<\/a> cross border platform<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>SMB SaaS market map &#8211; how we segment each SMB software vertical<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11091\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Picture4.png\" alt=\"Chart showing SMB SaaS Market map - How we segment each SMB SOFTWARE vertical\" width=\"1041\" height=\"542\" \/><\/p>\n<h3>SMB SaaS Market map \u2013 end market verticals<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11093\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Picture5.png\" alt=\"&quot;Image\" width=\"1041\" height=\"542\" \/><\/p>\n<h3>Buyer pools<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11095\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/SMB-SaaS-Buyer-Pools.png\" alt=\"Image showing chart with SMB SaaS Buyer Pools\" width=\"1040\" height=\"599\" \/><\/p>\n<h3>Comparables by Software Vertical &#8211; SMB SaaS<\/h3>\n<p><strong>Comparable public companies analysis \u2013 Valuation Multiples<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11097\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Comparable-public-companies-analysis-\u2013-Valuation-Multiples.png\" alt=\"Chart showing Comparable public companies analysis \u2013 Valuation Multiples\" width=\"1030\" height=\"603\" \/><\/p>\n<p>Note: (1) Marchex\u2019s EV\/EBITDA multiple excluded from graph and average calculations as deemed anomalous<br \/>\nSource: S&amp;P Capital IQ as at 09-Aug-24<\/p>\n<h3>Comparable Public Companies Analysis &#8211; Performance metrics<\/h3>\n<figure id=\"attachment_11099\" aria-describedby=\"caption-attachment-11099\" style=\"width: 900px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11099\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Chart.png\" alt=\"Chart showing Comparable public companies analysis \u2013 in the SMB SaaS sector for Valuation Multiples \" width=\"900\" height=\"526\" \/><figcaption id=\"caption-attachment-11099\" class=\"wp-caption-text\">Note: (1) Rule of 40 = CY23-24E revenue growth + CY24E EBITDA margin; any differences in summation due to rounding <br \/>Source: S&amp;P Capital IQ as at 09-Aug-24<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Increasing relevance of Rule of 40 as growth slows down\u2026<\/h3>\n<p>Whereas growth was the primary driver of valuation during covid across the wider B2B Software market, the combination of profitability and growth (i.e. \u201cprofitable growth\u201d) has taken over (Rule of 40) for technology companies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11103\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Rule-of-40-chart-SaaS-1.png\" alt=\"Chart showing Increasing relevance of Rule of 40 as growth slows down in the SMB SaaS sector\" width=\"1025\" height=\"592\" \/><\/p>\n<h3>\u2026although growth remains the dominant value driver over profit even in the SMB SaaS sector<\/h3>\n<p>Across the wider B2B Software market Investors now look at a combination of profit and growth to determine valuation, while growth remains the more important constituent in the Rule of 40 rather than profitability for technology companies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11105\" src=\"https:\/\/www.mcfcorpfin.com\/wp-content\/uploads\/Valuation-spread-rule-of-40.png\" alt=\"Chart showing how rule of 40 is relevant to the SMB SaaS sector\" width=\"1042\" height=\"586\" \/><\/p>\n<p>Note: (1) Growth focused means that the growth component within the Rule of 40 is larger than the profit component and vice versa for profit focused; (2) Analysis conducted using a broader list of 194 listed technology companies.<br \/>\nSource: S&amp;P Capital IQ as at 09-Aug-24<\/p>\n<h3>Access the Full Report<\/h3>\n<p>For a comprehensive look at our findings, including additional case studies and detailed information about the MCF Technology team, please download the full report using the link at the top of this page.<\/p>\n<h3>Connect with Us<\/h3>\n<p>If you have any questions about the report or wish to explore how MCF can support your M&amp;A ambitions, please don\u2019t hesitate to reach out to our team. We\u2019re here to help guide you through every step of the process.<\/p>\n<h3>Related Technology Insights:<\/h3>\n<p><a href=\"https:\/\/www.mcfcorpfin.com\/news\/software-valuation-insights-q3-2024\/\">Software valuations report &#8211; Q3 2024<\/a><\/p>\n<p><a href=\"https:\/\/www.mcfcorpfin.com\/news\/technology-ma-software-valuations-report-q2-2024\/\">Software valuations report &#8211; Q2 2024<\/a><\/p>\n<p><a href=\"https:\/\/www.mcfcorpfin.com\/news\/technology-software-q12024\/\">Software valuations report Q1 2024<\/a><\/p>\n<p><a href=\"https:\/\/www.mcfcorpfin.com\/news\/technology-travel-hospitality-software\/\">Technology M&amp;A: Travel &amp; Hospitality Insights &#8211; Q1 2024<\/a><\/p>\n<p><a href=\"https:\/\/www.mcfcorpfin.com\/news\/technology-software-q12024\/\">Technology M&amp;A: Software Sector Update \u2013 Q1 2024<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key M&amp;A Drivers in the SMB SaaS sector Localisation Solutions tend to fit local market and regional needs. This leads to a natural barrier to entry for new entrants The result is M&amp;A is often the best approach to grow in new markets, increasing demand for local market leaders Verticalization Sector specialists and point solutions [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[141,128,104],"class_list":["post-11086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publikationen","tag-saas","tag-software","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Technology M&amp;A: SMB SaaS Insights | MCF Corporate Finance<\/title>\n<meta name=\"description\" content=\"TheSMB SaaS insights report provides market 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