{"id":4140,"date":"2021-10-04T13:36:53","date_gmt":"2021-10-04T13:36:53","guid":{"rendered":"https:\/\/www.mcfcorpfin.com\/mcf-advises-the-owners-of-match2one-on-the-sale-to-media-and-games-invest-se\/"},"modified":"2026-02-05T15:51:23","modified_gmt":"2026-02-05T14:51:23","slug":"mcf-advises-the-owners-of-match2one-on-the-sale-to-media-and-games-invest-se","status":"publish","type":"post","link":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advises-the-owners-of-match2one-on-the-sale-to-media-and-games-invest-se\/","title":{"rendered":"MCF advises the owners of Match2One on the sale to Media and Games Invest SE"},"content":{"rendered":"<h2>The Deal<\/h2>\n<p><span class=\"TextRun SCXW211490101 BCX0\" lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211490101 BCX0\">Since founding in 2015, Match2One has had a mission to empower modern marketing teams in mid-tier firms through leading programmatic advertising capabilities. Match2One has developed a multi-layered AI-powered demand side platform (DSP) for programmatic advertising, ensuring optimal campaign efficiency. The proprietary technology is built and designed with international scalability in mind, enabling Match2One to become a one-stop programmatic advertising partner. The owners of Match2One mandated MCF to advise in the sales process in which the company was sold to Media and Games Invest SE (\u201cMGI\u201d). With MGI, Match2One will gain a strong partner with technological expertise and an international footprint to further accelerate growth and internationalisation.<\/span><\/span><span class=\"EOP SCXW211490101 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>About Match2One<\/h2>\n<p><span class=\"TextRun BCX0 SCXW222803234\" lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW222803234\">Match2One is a Swedish software company that has developed a self-service programmatic advertising demand side platform (DSP) that unlocks the power of AI-optimised media buying to the untapped mid-market segment. The platform has been designed with scalability in mind, linking advertisers to consumers, via its own proprietary technology, globally. The Stockholm-based company was founded in 2015 and employs a specialised team of c. 25 employees led by co-founder and CEO Mikael Kreuger.\u00a0<\/span><\/span><\/p>\n<h2>Client Statement<\/h2>\n<p><span data-contrast=\"auto\">Mikael Kreuger,\u202fco-founder and\u202fCEO of\u202fMatch2One, says:\u202f\u201cThis transaction unlocks great synergies and allows us to realise the full scalability of the platform. We are very much looking forward to becoming part of MGI and their rapid growth in the ad-tech industry gaining access to a global market space.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">MCF has been a trusted partner to us throughout this process, having provided tireless and valuable support from start to finish. The full MCF team has done an excellent job always providing honest and\u202fknowledgeable\u202fadvice.\u201d\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2>About\u202fSellers<\/h2>\n<p><span class=\"TextRun SCXW119660099 BCX0\" lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119660099 BCX0\" data-ccp-parastyle=\"paragraph\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;fcf52afa-cb4b-4499-8e63-daa04f77d294|226&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233117,&quot;true&quot;,134233118,&quot;true&quot;,134233614,&quot;true&quot;,201340122,&quot;2&quot;,201341983,&quot;0&quot;,335559705,&quot;2057&quot;,335559740,&quot;240&quot;,469769226,&quot;Times New Roman&quot;,469775450,&quot;paragraph&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469778129,&quot;paragraph&quot;,469778324,&quot;Normal&quot;]}\">The\u202fshareholders\u202fof Match2One\u202fcomprise the founders of the company as well as a group of c. 25 individual Swedish private investors.<\/span><\/span><\/p>\n<h2>About\u202fMedia and Games Invest\u202fplc<\/h2>\n<p><span class=\"TextRun SCXW257791049 BCX0\" lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257791049 BCX0\" data-ccp-parastyle=\"paragraph\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;fcf52afa-cb4b-4499-8e63-daa04f77d294|226&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233117,&quot;true&quot;,134233118,&quot;true&quot;,134233614,&quot;true&quot;,201340122,&quot;2&quot;,201341983,&quot;0&quot;,335559705,&quot;2057&quot;,335559740,&quot;240&quot;,469769226,&quot;Times New Roman&quot;,469775450,&quot;paragraph&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469778129,&quot;paragraph&quot;,469778324,&quot;Normal&quot;]}\">Media and Games Invest\u202fSE (\u201cMGI\u201d)\u202fis a digital integrated games and media company with main operational presence in Europe and North America. The company combines organic growth with value-generating synergetic acquisitions, demonstrating continuous strong, profitable growth with a revenue CAGR of 76% since 2018. Next to strong organic growth, the MGI Group has successfully acquired more than 30 companies and assets in the past 6 years.\u202fThe\u202fcompany\u2019s shares are listed on Nasdaq First North Premier Growth Market in Stockholm and\u00a0<\/span><span class=\"NormalTextRun SCXW257791049 BCX0\" data-ccp-parastyle=\"paragraph\">the Scale segment of the Frankfurt Stock Exchange.\u202f<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Deal Since founding in 2015, Match2One has had a mission to empower modern marketing teams in mid-tier firms through leading programmatic advertising capabilities. Match2One has developed a multi-layered AI-powered demand side platform (DSP) for programmatic advertising, ensuring optimal campaign efficiency. The proprietary technology is built and designed with international scalability in mind, enabling Match2One [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151],"tags":[],"class_list":["post-4140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transaktioner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MCF advises the owners of Match2One on the sale to Media and Games Invest SE | MCF Corporate Finance<\/title>\n<meta name=\"description\" content=\"MCF advises the owners of Match2One on the sale to Media and Games Invest SE | Stay informed with our latest M&amp;A, Debt Advisory news. 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