{"id":4182,"date":"2022-04-12T07:38:31","date_gmt":"2022-04-12T07:38:31","guid":{"rendered":"https:\/\/www.mcfcorpfin.com\/mcf-advises-visit-group-as-they-welcome-visbook-as-a-new-independent-business-area\/"},"modified":"2026-02-05T15:51:39","modified_gmt":"2026-02-05T14:51:39","slug":"mcf-advises-visit-group-as-they-welcome-visbook-as-a-new-independent-business-area","status":"publish","type":"post","link":"https:\/\/www.mcfcorpfin.com\/news\/mcf-advises-visit-group-as-they-welcome-visbook-as-a-new-independent-business-area\/","title":{"rendered":"MCF advises Visit Group as they welcome VisBook as a new independent business area"},"content":{"rendered":"<h2>The Deal<\/h2>\n<p>Gothenburg-based Visit Group creates SaaS solutions connecting the travel industry, built around its core Citybreak, iTicket and BookVisit products. The addition of VisBook as an independent business area deepens its digital ecosystem for the tourism and hospitality industries. The Company continues to evaluate European M&amp;A opportunities within Hospitality Tech as part of its growth journey.<\/p>\n<h2>About Visit Group<\/h2>\n<p>Visit Group, founded in 1999, offers e-commerce, packaging, and distribution software products for the travel industry. It&#8217;s software products include Citybreak, iTicket and BookVisit, which are used by hotels, ferry operators, attractions, and tour operators, as core technology solutions.<\/p>\n<h2>About VisBook and Standout Capital<\/h2>\n<p>VisBook offers hotel and accommodation providers with flexible property management system software, including booking, CRM, point-of-sale, invoicing, and accounting functionality. The Company received a majority investment from Standout Capital in 2019.<\/p>\n<p>Standout Capital is a Stockholm-based private equity firm investing in growing Nordic tech companies with an active ownership approach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Deal Gothenburg-based Visit Group creates SaaS solutions connecting the travel industry, built around its core Citybreak, iTicket and BookVisit products. The addition of VisBook as an independent business area deepens its digital ecosystem for the tourism and hospitality industries. The Company continues to evaluate European M&amp;A opportunities within Hospitality Tech as part of its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transactions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MCF advises Visit Group as they welcome VisBook as a new independent business area | MCF Corporate Finance<\/title>\n<meta name=\"description\" content=\"MCF advises Visit Group as they welcome VisBook as a new independent business area | Stay informed with our latest M&amp;A, Debt Advisory news. 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