MCF acted as Financial Advisor to Visit Group in the acquisition of GODO
Visit Group, the leading technology platform for the hospitality, experience, and travel industry in the Nordics, has acquired GODO, the leading hospitality software vendor in Iceland. GODO’s strong presence and leadership in Iceland complements Visit Group’s existing ecosystem and creates new opportunities to better serve customers across the Nordic markets and abroad. MCF acted as advisor to Visit Group in the transaction.
”GODO is a fantastic addition to the Visit Group family,” said Richard Wiegmann, CEO of Visit Group. “ They share our vision, our values, and our commitment to driving growth and innovation for our customers. Together, we will strengthen our offering, expand into new markets, and continue to deliver best-in-class solutions for the industry.”
An interesting element of GODO’s contribution is Travia. Travia plays a crucial role in connecting suppliers with travel agencies and tour operators in real time, helping clients optimise occupancy, streamline contracting, and reduce manual work. By integrating Travia into the Visit Group ecosystem, we unlock enhanced distribution capabilities and deliver increased value for our customers through more automated, scalable, and profitable sales channels.
“We are delighted to become part of Visit Group,” said Sveinn Pálsson, Co-Founder of GODO. “They share our customer-centric vision, and our products complement Visit’s offering superbly. This will accelerate our growth in the Nordics and increase the depth of solutions to our existing clients. Together, we can continue to elevate the guest experience while enabling our customers to boost revenue and operational efficiency.”
The Target
GODO, founded in Iceland in 2012, is a leading hospitality SaaS provider, delivering comprehensive software solutions for hotels, vacation rentals, and travel agencies. Serving over 2,000 properties across 20 countries, GODO helps streamline operations, drive direct bookings, and enhance guest experiences.
About Visit Group
Visit Group is redefining how the hospitality and experience industry sells, operates, and delivers unforgettable guest experiences. As the Nordic leading platform for mission-critical and commerce solutions, the Group empowers hotels, attractions, theme parks, resorts, ferry operators and beyond to streamline operations, boost revenue, and connect entire destinations. With over 25 years of expertise, Visit Group’s fully integrated ecosystem, from ticketing and online booking to packaging and distribution, makes it easier than ever to enable visits. Visit Group is backed by PSG Equity.
