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MCF advised Sponsor Capital on the acquisition of Innoflame from Korona Invest

Sponsor Capital, a leading Finnish private equity firm, has acquired Innoflame, which is a Finnish tech-enabled provider of branded products, corporate gifts and workwear solutions. Innoflame is the No. 1 player in its Finnish market, with 2025 revenues of EUR 42.9m.

The acquisition of Innoflame represents a new platform investment for Sponsor Capital in the Finnish market leader within branded products, corporate gifts and workwear solutions. The Company has a leading position in a fragmented underlying market and is well placed to accelerate profitable growth both through organic expansion and strategic acquisitions with the support of its new owner.

MCF provided buy-side advisory to Sponsor Capital and facilitated the transaction through its local market knowledge, sector expertise and hands-on execution.

About Innoflame

Innoflame is a Finnish tech-enabled provider of branded products, corporate gifts and workwear solutions. The Company serves a broad corporate customer base with a comprehensive offering including branded merchandise, corporate gifts, promotional products and workwear solutions. Innoflame is the market leader in Finland and has developed a scalable operating model supported by digital tools, efficient procurement and strong supplier relationships.

About Sponsor Capital

Sponsor Capital is a leading Finnish private equity firm focusing on investments in small and medium-sized companies with strong development potential. Sponsor Capital partners with entrepreneurs and management teams to support long-term value creation through organic growth, operational development and selected acquisitions.

Sponsor Capital has a long track record in the Finnish private equity market and invests across a broad range of sectors, typically in companies with established market positions and clear opportunities for further development.

MCF deal team

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