D.A. Davidson MCF International advised Sportway Media Group to secure its first external growth equity financing from Gamma Waves Partners
D.A. Davidson MCF International („Davidson MCF“) served as exclusive M&A advisor to Sportway Media Group („Sportway“) in connection with a capital raise of approximately SEK 200 million (EUR 20 million), valuing the company at SEK 1 billion post-money. The financing was led by Gamma Waves Partners alongside continued participation from existing shareholders.
Sportway is one of the world’s leading AI-driven sports media and sports technology companies specialising in end-to-end, fully automated video production of live sporting events. Founded in 2017, the company operates across more than 20 countries, works with more than 70 sports federations and leagues, and has installed more than 2,200 AI-powered camera systems worldwide, producing more than 250,000 live sporting events annually. Davidson MCF has worked closely with Sportway throughout its growth journey, supporting both strategic and financing initiatives.
The financing provides additional resources to accelerate Sportway’s international expansion, product development and strategic acquisitions. In April, Davidson MCF also advised Sportway on the acquisition of Studio Automated, a Netherlands-based leader in AI-powered live broadcasting software. Together, the acquisition and the Gamma Waves financing enable Sportway to bring core software capabilities in-house and advance its ambition to build the world’s leading end-to-end ecosystem for automated sports production, distribution and analytics.
Jonas Persson, Chairman of Sportway: „Davidson MCF brought deep sector knowledge, thoughtful advice, and a highly professional approach throughout the process. Their guidance helped us position our growth story effectively and secure a financing solution that provides a strong foundation for the next phase of Sportway’s development.“
Davidson MCF acted as the exclusive M&A advisor to Sportway, supporting both the shareholders and management throughout the entire transaction process.
About Sportway Media Group
Sportway Media Group is a global sports technology and media company specializing in AI powered automated sports production, streaming and analytics. Operating across more than 20 countries and more than 15 sports, Sportway works with over 70 federations and leagues to produce, distribute and monetize live sports content. The company produces more than 250,000 live sporting events annually and has installed over 2,200 AI-powered camera systems worldwide. Through its proprietary technology stack, including Live Arena Sports and Studio Automated, Sportway provides a fully integrated platform for automated production, OTT distribution, analytics and fan engagement.
About Gamma Waves
Gamma Waves is a global growth investment platform operating at the intersection of Sports IP and Sports Technology. The firm invests in category-leading businesses across sports media, fan engagement, performance, data analytics, AI-driven content and the connected athlete ecosystem. Founded by sports and business leaders including Andrea Agnelli, Giorgio Chiellini and Rocco Benetton, Gamma Waves partners with ambitious founders, operators and rights holders to scale businesses that are shaping the future of sport. With a permanent capital base and a global investment mandate, Gamma Waves supports companies through their next phase of growth and international expansion.
