MCF advised Omni Partners on the sale of iPlace Global
Omni Partners LLP, a UK-based private equity firm, has agreed to sell Home Mover Holdings (t/a iPlace Global), the UK’s leading digital marketplace connecting home movers with essential property-related services
MCF acted as exclusive financial advisor to the sellers.
Given iPlace’s strong position in the UK home moving market as an established platform for property-related services, the business can continue to expand under new ownership.
The transaction enables Omni Partners and minority shareholders to exit the business.
The Target
iPlace Global is the parent company behind multiple digital lead generation platforms in the home-moving industry in the UK. As one of the leading players in the UK, iPlace connects its clients (service providers) with prospective end users looking for high quality, reliable service across every stage of the home-moving journey through its proprietary data and insights engine. Each month the company generates over 26,000 leads, helping around 25,000 home movers access conveyancing, surveying, mortgage, and removals services.
About Omni Partners
Founded in 2004, Omni Partners is a UK-based private equity firm targeting opportunities in tech-enabled services and education & training. Omni works closely with its portfolio companies to help founders and management teams create the right long-term strategy, professionalise operations and create growth.
