MCF supports Alma Media on the divestment of its Swedish media business
Alma Talent, part of Alma Media Corporation (“Alma Media”), a leading European media company focusing on digital services and publishing, has signed an agreement to sell its Swedish media business Alma Talent AB (“Alma Talent Sweden”) to New Technology Media Group AB (“New Technology Media Group”). The business to be divested includes the publications Ny Teknik, Lag&Avtal, Arbetarskydd, Personal&Ledarskap and Teknikhistoria. Following the sale of Alma Media’s regional news media business and printing operations in February 2020, this transaction represents MCF’s 2nd successful mandate for Alma Media.
The Deal
Going forward, Alma Media’s key growth areas will be digital marketplaces in Finland and internationally. Alma Talent will continue to operate in the Swedish market by further developing the business of Objektvision.se, a digital marketplace for commercial properties, and to search for new opportunities in the digital B-to-B sector.
With this transaction, the magazine and online media brands under Alma Media Talent Sweden and their employees will be transferred to New Technology Media Group.
The Target
Alma Talent Sweden is a leading media house with titles aimed at decisionmakers and management groups with the aim of creating new business and grow in their professional role.
With strong brands such as Ny Teknik, Lag&Avtal, Arbetarskydd, Personal&Ledarskap and Teknikhistoria, the company reaches the relevant target groups through digital and physical channels.
About Alma Media
Alma Media is a dynamic digital service business and media company with a strong capacity for renewal. The company’s best-known brands are Kauppalehti, Talouselämä, Iltalehti, Etuovi.com and Monster. Alma Media builds sustainable growth expanding its offering from media to related digital services fulfilling the needs of users’ everyday life as consumers and as professionals in business. Alma Media operates in 11 countries in Europe. Alma Media employs approximately 1,500 professionals. Alma Media’s revenue from continuing operations was EUR 250.2 million in 2019. Alma Media’s share is listed on NASDAQ Helsinki.
