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12 Apr 2022

MCF advises Visit Group as they welcome VisBook as a new independent business area

Visit Group International AB (“Visit Group”), a Swedish company creating e-commerce software for the travel industry, welcomes VisBook AS (“VisBook”), a Norwegian specialist in hospitality management software, as an independent part of the business. The transaction will enable both companies to create an even greater customer experience and provide a platform for further organic and inorganic growth. MCF advised Visit Group on the transaction as part of a long-term partnership with the Company, using its expertise in working with software-as-a-service (SaaS) businesses.

“We are really excited to bring together the strength and expertise of Visit Group and VisBook. I am convinced that our customers will be the biggest winners as we create better solutions to help them improve their businesses. MCF’s expertise, professionalism and commitment have been critical in making this deal happen.”

Magnus Emilson

Chair of Visit Group

The Deal

Gothenburg-based Visit Group creates SaaS solutions connecting the travel industry, built around its core Citybreak, iTicket and BookVisit products. The addition of VisBook as an independent business area deepens its digital ecosystem for the tourism and hospitality industries. The Company continues to evaluate European M&A opportunities within Hospitality Tech as part of its growth journey.

About Visit Group

Visit Group, founded in 1999, offers e-commerce, packaging, and distribution software products for the travel industry. It’s software products include Citybreak, iTicket and BookVisit, which are used by hotels, ferry operators, attractions, and tour operators, as core technology solutions.

About VisBook and Standout Capital

VisBook offers hotel and accommodation providers with flexible property management system software, including booking, CRM, point-of-sale, invoicing, and accounting functionality. The Company received a majority investment from Standout Capital in 2019.

Standout Capital is a Stockholm-based private equity firm investing in growing Nordic tech companies with an active ownership approach.