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30 Jun 2023

MCF advised MIDAQ on the sale of Alfa Mobility to Pamica Group

MIDAQ has reached an agreement to divest Alfa Mobility, the leading Nordic provider of mobility and assignment services, to Pamica Group. Alfa Mobility is in a strong position to continue its growth journey, where Pamica Group as a new and experienced owner will support the company’s management and employees to take it to the next level.

MCF advised MIDAQ in finding the right partner for Alfa Mobility’s journey ahead. The transaction adds to MCF’s strong track record of advising investment companies on structured and value-maximising sell-side processes of well-established portfolio companies.

“We greatly appreciate the invaluable guidance provided by MCF throughout the divestment of Alfa Mobility. Their expertise, extensive transaction experience, and ability to quickly gain a deep understanding of our industry played a pivotal role in achieving a successful outcome. Furthermore, we are very pleased with the high level of professionalism and dedication demonstrated by MCF, which was instrumental in navigating us through the entire process.”

Stefan Engdahl

CEO and Co-founder MIDAQ

The Deal

MIDAQ acquired Alfa Mobility in 2018 and has since then developed the company into the leading Nordic provider of mobility and assignment services. Alfa experienced strong growth under MIDAQ’s ownership and grew out of the owners’ investment profile, why a new owner was sought. Together with management and employees, Pamica will be able to leverage Alfa Mobility’s strong position in the Nordics, its highly satisfied customers, and industrial know-how to continue its expansion.

The Target

Since its foundation in 1995, Alfa Mobility has grown to become the leading Nordic provider of end-to-end mobility and assignment services. Through its engaged workforce, located in 9 offices throughout the Nordics, Alfa Mobility manages mobility and assignment services in more than 150 countries. The company has fostered long-term relationships with a diversified and well-known customer base operating both in the public and private sectors. Since MIDAQ became the majority owner in 2018, Alfa has flourished into the market-leading player in the Nordic region.


Founded in 2017, MIDAQ AB is a Sweden-based investment company owned by entrepreneurs that invest in and develop medium-sized companies with established business models, leading market positions, proprietary products or services, and strong brands. MIDAQ works long-term with all its investments, with a passion and belief that long-term value creation provides the absolute best conditions for a company to develop and grow.

About Pamica Group

Pamica Group acquires and develops small and medium-sized companies together with successful entrepreneurs, making them successful in the long term and thus adding value and prosperity. The Group has an eternal ownership horizon with high ambitions for growth – through organic growth and bolt-on acquisitions, and through increasing the number of platform companies.

Annika Roupé, CEO Alfa:

 “MCF has displayed an exceptional level of commitment and dedication throughout our project, establishing a profound comprehension of our business model as well as providing valuable insights. Their guidance and support have been invaluable to our project team in leading us through the entire process. With great confidence, we can assert that MCF has successfully delivered the optimal outcome for both the shareholders and Alfa. The process was meticulously structured, ensuring a favorable result for all parties involved.”