MCF advised the shareholders of Match IQ, a sports consulting agency focusing on organising training camps and test matches for renowned German and top international soccer clubs, on the sale of a majority stake to Constantin Medien, a leading German media group.
Constantin Medien acquires majority stake in Match IQ
SPORT1, a subsidiary of Constantin Medien, and Match IQ have already been working successfully together on the broadcasting of friendlies for a number of years. By setting up an events department, they are also planning to create new events in soccer and other sports. With the acquisition, Constantin Medien is establishing a one-stop shop offering partners and customers the full range of services in sports marketing and will create new revenue streams in the creation, organisation, mediatisation and marketing of events. The management of Match IQ now consists of Daniel von Busse, Stephan Katzmann and Match IQ founder Nicholas MacGowan von Holstein, who previously was the only Director.
Match IQ is an official and long-term consulting partner to several Bundesliga soccer clubs in the fields of internationalisation and matchday execution as well as the development, acquisition and realisation of test matches, tournaments, training camps and international tours. Founded in 2013, the Hamburg-based agency represents the clubs’ interests in the market, with the aim of optimising their sporting pre-season preparation and at the same time creating new platforms for activating untapped potential for sponsors and fans. With access to an international network, Match IQ, together with the clubs and sponsors, creates new approaches to generating added economic value. Also, the company develops innovative sports-marketing concepts for club brands, associations, rights holders and sponsors.
About Constantin Medien AG
Constantin Medien AG is a German media group based in Ismaning near Munich which is active in the area of sports, film and event marketing to medium-sized media companies. With its subsidiaries SPORT1, SPORT1 MEDIA, MAGIC SPORTS MEDIA, PLAZAMEDIA and LEiTMOTiF, Constantin Medien covers the complete value chain in the sports media area.
MCF deal team