The Deal
Hasselfors Garden is a leading provider of gardening products in Sweden. With the acquisition of Algomin, Hasselfors Garden expands its presence in other categories than soil which supports the strategy of being the best partner for Swedish home gardeners. With its focus on sustainability and gardening joy, Algomin is a perfect fit for Hasselfors Garden.
The Target
Algomin is a second-generation family company founded in 1983, providing sustainable fertilisers, lawn and plant nutrition and products for soil improvement. Algomin is a pioneer in sustainable fertilisers and is the most valued fertiliser brand in Sweden.
The Lagerberg family has been able to make a true success story out of Algomin and have built a solid and loyal customer base that is continuously growing with a very strong market position. The well-known Algomin brand has been functioning as a platform for new product releases which have been welcomed by the loyal customer base. The popularity has also been enhanced by an ambitious environmental focus dating back 40 years, supported by ISO and KRAV certifications.
About Hasselfors Garden
Hasselfors Garden is a leading provider of gardening products in the Swedish market. The company has a long history and is one of the ten oldest companies in Sweden, established in 1603. Hasselfors Garden is a subsidiary of Kekkilä-BVB, the European leader in horticulture. Kekkilä-BVB provides products and services for professional greenhouse growers, retail, consumers and landscapers to over 100 countries worldwide.
