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1 Jun 2021

MCF advises the owners of Cykloteket in the sale of a majority stake to WeSports

Cykloteket Aktiebolag (“Cykloteket”), Sweden’s leading omnichannel bicycle retailer, has been acquired by We Commerce AB (“WeSports”). The deal will significantly strengthen both Cykloteket’s and WeSports’ position in the bicycle and MicroMobility market. MCF acted as adviser to the owners of Cykloteket and facilitated the transaction by leveraging its industry expertise and strong track-record of successfully supporting entrepreneurs in transitioning their business to new ownership. The transaction also marks yet another successful outcome within MCF's new MicroMobility initiative.

“MCF has been a great partner to us in this transaction, supporting us as entrepreneurs and making sure that we as sellers felt comfortable throughout the entire process. MCF’s professional, agile and flexible approach, in combination with the team’s deep industry knowledge in the bicycle and MicroMobility market, was instrumental in ensuring the successful outcome.”

Ted Kottulinsky

CEO and majority owner of Cykloteket

The Deal

Cykloteket is one of Sweden’s leading bicycle specialist retailers, offering a wide range of products to customers across the country. Over the years, Cykloteket has actively contributed to the development of Swedish bicycle specialist retailers and the company was also among the first to establish an e-commerce bicycle retail platform. With this transaction and under WeSports’ ownership, Cykloteket will continue to execute on its ambitious growth plans and benefit from being a part of a leading specialist sports retailers.

The Target

Cykloteket is one of Sweden’s largest privately owned bicycle specialist and retailer with market leading consumer experience, an e-commerce store and seven specialist bike stores and workshops in the Stockholm and Västerås region.

Client Statement

Ted Kottulinsky, CEO and majority owner of Cykloteket, said: “MCF has been a great partner to us in this transaction, supporting us as entrepreneurs and making sure that we as sellers felt comfortable throughout the entire process. MCF’s professional, agile and flexible approach, in combination with the team’s deep industry knowledge in the bicycle and MicroMobility market, was instrumental in ensuring the successful outcome.”

About WeSports

WeSports is rapidly building the leading online specialist sports and leisure equipment group in the Nordics. Today, the group consists of 27 sports brands, 21 online stores and 177 employed experts.